# identity.md

## Organization Overview
- **Company Name:** Simii NorthAmerica
- **Mission:** Design, develop and deliver best-in-class product with exceptional value and undeniable quality.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded over 20 years ago; based in the USA.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on fostering strong relationships, delivering innovative, world-class design, and leveraging optimized supply chain knowledge. (See also: https://simiidesign.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in designing, developing, and delivering best-in-class products, such as modular furniture (e.g., PERCA line), with a focus on exceptional value and quality, leveraging an optimized supply chain and US-based manufacturing.
- **Location(s) and Geographic Presence:** Primarily operates within North America, with manufacturing based in the USA.
- **Key Partnerships and Affiliations:** Details forthcoming.